News, guides & conditions
Our 2026 summer demo schedule is set — South Ponto, once a month
Free demo days at South Ponto through October, with the full Infinity, Starboard and Jimmy Lewis surf range in the water. Bring a wetsuit, we'll bring the boards.
Industry read: why SUP surfing is quietly growing again in SoCal
Board volumes are down, foil sales are up, and the shops that survived the inflatable boom are the ones that fit boards properly. What we're seeing on the floor in Encinitas.
How to size a SUP paddle (and why we cut them in the shop)
Surf short, cruise long, and stop copying the guy at the boat ramp. A practical guide to blade size, shaft length and the 6–10 inch rule.
Surf etiquette for stand up surfers
A SUP is bigger, catches waves earlier, and gets noticed. Here's how to be the paddler the lineup is glad to see.
SUP volume explained: what litres actually measure
Volume is buoyancy, not stability. Here's how litres, width and outline interact — and why beginners keep ending up on boards that are too small.
E-foil demos on Mission Bay: what a first session actually looks like
Ninety minutes, flat water, and a realistic account of how long it takes to get flying. Most people are up on foil inside the first half hour.